3 Questions with Rima Deming about the Gmail Account Deletion

Have been inactive for at least two years — a move that the company says is intended to prevent security risks. The policy takes effect immediately, and 3 Questions dormant accounts will be purged in December 2023. For users. Google says it will send “multiple notifications over the months leading up to deletion”. To the address and any attached recovery email.

With many individuals and organizations using their Google accounts for media storage. Alias addresses or in cases where they may have lost access, but have content stored — this is certainly inconvenient. For marketers, though, the worry is that the deletion China Phone Number List of accounts will lead to hard bounces in email sends, possibly skewing metrics.

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We sat down with Principal Marketing Consultant on our Global Strategy Team. Rima Deming to get the lowdown on everything marketers need to know about the recent changes. How it will affect them and what action you should take to get prepared for this change.

Why is Google taking this action — is it just a security and spam issue or more to do with cost?

Google has stated that this move is intended to protect users from security threats. Accounts that had not been used for an extended period of time were more susceptible to being compromised.

An internal analysis that Google conducted found that these older accounts were less likely to have implemented their two-factor authentication, and this extra verification method helps to confirm a user’s identity and accounts that don’t have it are often more vulnerable and at risk for identity theft. Although the policy has already gone into effect, Google will not be deleting unused accounts until December at the earliest, starting with accounts that were set up but never. Google has provided options to keep accounts active which include the following activity.

What impact will this have on marketers?

Phone Number List

The biggest impact that marketers will face is that their list size. Eill decrease since there are likely dormant email addresses as part of their overall email marketing database.  However, this will be less of an impact to customers who have proactively already BAB Directory been removing inactive accounts. This change presents an opportunity to implement 3 Questions reactivation strategies that go beyond the 24-month mark of disengagement since Gmail has made it clear that they plan to purge after two years. The risks involved going beyond that timeframe involve running into deliverability issues that can easily be  by routinely doing a database cleanse.

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