As more and more companies realize the importance of these platforms, more and more players are emerging in this field and making their voices heard. Today, we’ll focus on HubSpot and Marketo.
Both platforms offer reliable tools and features that cater to a wide range of marketing needs, from small businesses to large enterprises. But as with any technology investment, the biggest georgia phone number library differences are in the small details. Which platform offers better email marketing tools? How do the prices differ? And most importantly.
Basic comparison: HubSpot vs. Marketo
HubSpot is a CRM platform offering comprehensive tools for contact management and sales pipelines, augmented with add-on “Hubs” supporting marketing , sales , and customer service . as well as advanced packages for larger companies.
Marketo, on the other hand, is a sophisticated marketing automation lack data platform that integrates seamlessly with major CRM systems like HubSpot. It’s best suited for medium to large organizations with complex marketing needs.
Price comparison
If you’re looking for a free CRM tool, HubSpot is the winner, as Marketo doesn’t have its own CRM, either free or paid.
Marketo doesn’t publish pricing for its four packages on its website . To do a direct cost comparison between HubSpot and Marketo, you’ll need to request a price estimate from Marketo, based on the size of your what is google my business ? database. Once you receive one, you can compare it to HubSpot’s published pricing plans , which range from $18 to $3,300 per month and scale based on the number of users and the volume of marketing contacts you manage.