We conducted a study of our 10,000 Shop Pay versus largest Shopify merchants with Shop Pay enabled, over a 1-month period spanning mid-January finland phone number library to mid-February 2020. We compared checkout conversion between Shop Pay and regular checkout used by buyers on Shopify.
Our study showed that checkouts
going through Shop Pay have an average checkout-to-order rate of 1.72x times higher than those going through regular checkouts. Why? Because Shop Pay provides a seamless shopping experience. Once a buyer uses Shop Pay for the first time, their information is saved for future purchases—they can then securely speed through checkout with a simple tap.
Let’s look a bit more at the performance of Shop Pay on different devices.
Shop Pay desktop performance
Shop Pay mobile peformance.
While Shop Pay’s conversion advantage i have typed few keywords and google evident across both mobile and desktop, it is significantly improved on mobile, where Shop Pay checkouts convert at a 1.91x times higher than regular checkouts. This is a massive advantage adb directory for direct-to-consumer brands, where