Have you ever received a welcome A systematic email strategy that made you want to do business with a company? Or an onboarding email that inspired trust and confidence in a brand? That’s the power of structured emails.
Systematic email is an email marketing strategy that involves sending a series of targeted emails to subscribers according to a schedule. This strategy uses the power of email marketing automation to engage customers with relevant marketing messages.
Like other forms of email marketing, systemic email is a cost-effective way for businesses of all kinds to promote their products and services. By sending automated, personalized marketing messages to individual recipients on your email list, you can save time, boost sales, and increase customer engagement.
In this article, we’ll cover everything you need to know about systemic email. We’ll discuss the various types of systemic emails and how to create and schedule well-performing sequences. We’ll also explore some common challenges and how to overcome them.
Types of Systematic Emails
If you want to send systematic emails, you need marketing automation software. Such a tool will allow you to set up a variety of systematic emails. Some will go out at specific times in a customer’s lifecycle journey with your company. Others will go out as responses to specific actions taken by individual subscribers.
Let’s take a closer look at some common types of systemic emails.
Welcome to the system email
As the name implies, welcome sequences welcome brand new members of your email list into your brand’s world. They introduce your company and lay the foundation for a long-term relationship.
Businesses often send their first email in a welcome sequence after a subscriber joins their email list. They use it to highlight the value their product or service provides to customers. This allows businesses to capitalize on the interest that subscribers showed in their brand when they first signed up for emails.
Considering that welcome emails have an open rate of 50% and generate five times more clicks than email marketing campaigns, the opportunity to capitalize on that initial high engagement is huge. Welcome emails also help to:
Data Collection: You can leverage the high engagement of your welcome emails to collect valuable data. You can track replies, link clicks, and other metrics to get a clearer picture of your new subscribers. It will help you determine how to position your products and refine your email list segmentation efforts. Email list segmentation is the process of dividing subscribers into smaller groups based on their interests, demographics, and other personal data to send more targeted emails.
Lead nurturing: Once you’ve captured the interest of new leads with your welcome email, you can start converting them into paying customers. For example, you can offer lead magnets like product samples, free trials, and coupon codes to inspire new leads to take action. In exchange, you can capture more contact information to keep in touch.
This welcome email from Starbucks quickly tells customers what to expect from the rewards program.
Onboarding process systemic email
Onboarding emails arrive in new zealand phone number library your customers’ inboxes right after they’ve made a purchase, whether it’s their first or fifth time buying from you. They often provide tutorials on how to use your product or service, or explain any next steps your customers might need to take.
You can use your onboarding emails as another opportunity to draw your customers in. For example, you can include links to your website or social media accounts and encourage them to visit and follow to get more benefits.
Onboarding emails that are structured can improve your customers’ perception of the value you provide. For example, you can provide handy details like customer service or support contact information to make it easier for them to get help when they need it.
Systematic emails for renewals and abandoned carts
Renewal and abandoned cart design sketch by stylar: transform your sketches into superb design concepts with ai emails are two types of email follow-up sequences. Renewal sequences remind customers to renew subscriptions or services that are about to expire. Abandoned cart emails go out when online shoppers add products to their digital carts but don’t purchase them. They remind customers of those products and encourage them to return and complete their purchase.
Recall systemic emails
Re-engage subscribers who were once excited about your brand but whose interest has cooled. For example, “We missed you!” or “We haven’t seen you in a while.” When customers have begun to drift away, they are often motivated to return by offering:
- Special discount or coupon code
- Personalized product recommendations
- Free or expedited shipping
Advanced systemic emails: upsell, cross-sell, lead nurturing and feedback series
A few advanced systemic email examples include:
- Upsell series attempt phone number united states of america to get customers to upgrade their initial purchase
- Cross-selling systemic emails attempt to sell products based on recent purchases
- Lead nurturing emails attempt to convert leads into actual customers
- Feedback emails are a way to connect with your customers to find out what they think of your product or service.
Event-driven systemic email
Event-driven, structured emails promote an event, whether it’s in-person or virtual. They typically feature two different types of emails:
- Pre-event email campaigns remind people of upcoming events and help them prepare.
- Post-event emails ask for feedback on the event and/or to sell products, subscriptions, or services.
How to create and implement a structured email
The first step in creating a structured email campaign is to determine your desired goals. It will help you determine what types of campaigns you need and how to design them.
To set yourself up for success, make your goals SMART, that is: Specific, Measurable, Actionable, Realistic, and Timely .
With your goals in mind, determine your sequence triggers. For some sequences, the triggers are obvious. For example, an abandoned cart email should go out when a customer adds to a cart but doesn’t make a purchase.
However, you’ll need to determine a plan for automating other series, such as re-engagement emails. How long will you wait before targeting inactive subscribers? Some businesses wait up to 90 days before sending re-engagement messages to subscribers who have stopped opening emails.
That said, you may want to act quickly to target subscribers who have never opened your emails. If you have a large number of inactive subscribers in your subscriber list, you may end up in the spam box, which can reduce your deliverability.
Optimize your systematic emails with marketing automation software
Deciding how many emails each series should include and how to structure each sequence can be difficult if you’re not familiar with the process. Automated systemic email software can help you make the best decisions when planning your sequences.
One example is the Mailcattle automated email platform. You can integrate them with your email lists to set up triggers and schedule sequences. This tool also analyzes customer data to help you tailor messages to individual subscribers and track the performance of your sequences.
If you’re looking for a comprehensive email marketing solution, check out Mailcattle. We offer a best-in-class deliverability rate of 98% and a range of tools for designing and implementing exceptional systemic emails. For example, you can use our drag-and-drop editor and library of systemic email templates to craft eye-catching marketing emails. You can also rely on our tracking software to check your open rates, clicks, and shares.
Visit us at Mailcattle today to learn more about our online marketing solutions.
Best Practices for Systematic Email
Here are some best practices for email marketing and email sequences to help you make the most of structured emails:
Verify subscriber data: Start with confirmation emails to make sure you’ve collected email addresses correctly.
Send multiple emails: A welcome series should include four to six emails. Use the first few emails to welcome subscribers and introduce your brand, company story, and team. In the following emails, focus on building interest in your product or service. Finally, the last email in your welcome series is when you start trying to make a sale.
Segment your subscribers: Start segmenting your subscribers based on their engagement today. It will allow you to send more targeted emails.
Focus on a mobile-friendly experience: When designing all your systemic emails, keep mobile users in mind. Most subscribers will read your emails on their smartphones, and you want that experience to be seamless.
Personalize your content: Personalization is critical in modern marketing, with 61% of consumers expecting it. Use your customer data to personalize sequences with relevant information and recommendations. For example, you can tie a re-engagement email to a special occasion in a customer’s life, such as a birthday or anniversary.
Optimize subject lines: Email subject lines are one of the key determining factors in whether people will open your emails. Make sure your subject line is engaging, catchy, and well-formatted.
Include a call to action (CTA): Calls to action tell recipients exactly what you want them to do after reading your email. They can be anything from a clickable button that redirects to a product page to instructions for claiming a bonus or discount. They are arguably the most important aspect of every email in your series, so make sure they are relevant, clear, and easy to understand.
Test systemic email performance: Test your emails through A/B or similar testing techniques to discover the most effective strategies for increasing open rates and generating clicks.
Follow up and keep an eye on unsubscribe rates: Some subscribers may miss your emails due to inbox clutter. Send follow-up emails to improve your chances of reaching your leads. But don’t go overboard. Email fatigue is real, so keep track of unsubscribe rates and scale back if necessary.
Benefits of structured email
As a form of automated email marketing, email series help increase customer engagement by delivering personalized messages to subscribers. Welcome series and onboarding series keep your brand at the forefront of the minds of people who are just learning about your company, while abandoned cart emails and renewal series help recapture the attention of existing or former customers.
Automated email marketing also allows you to schedule emails and send them automatically, either in advance or based on predetermined triggers. This saves you time from manually sending large volumes of emails and increases efficiency across your entire marketing department. With more free time, your staff can focus on building and nurturing lasting customer relationships, directly impacting sales and revenue.
Systematic Email Challenges and Solutions
Some common challenges you may encounter when using structured email include:
Emails caught in spam filters: What’s the solution? Track your engagement rates, such as opens and clicks, to stay on top of which subscribers are reading your emails and which aren’t. Keeping your subscriber lists free of inactive recipients can help you maintain a healthy sender score and keep your emails out of the spam box.
Incorrect customer information: When a customer initially provides their email address, send a confirmation email to ensure you have the correct information.
Email fatigue: Email fatigue is the feeling of being overwhelmed by too many emails. It’s obvious that when subscribers are inundated with your emails, they may be more likely to unsubscribe from your list. Paying attention to engagement metrics and adjusting your sequence so that subscribers don’t become overwhelmed can prevent burnout and keep unsubscribe rates low.