Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital Accessible Email products to email and beyond, industry experts have been touting its benefits and necessity. But what exactly is it, and why does it matter to us as email marketers?
Email accessibility is the practice of producing emails that are usable by as many people as possible, especially those with Hong Kong Phone Number List visual or hearing impairments, cognitive or learning disabilities, or mobility issues. From copy to design to code, accessible emails should be easy to understand and engage with.
If you’ve not yet been thinking about accessibility, you might have some preconceived notions about what it’s all about, if it’s really that big of a deal, and if it’s more hassle than it’s worth.
Today, we’re busting some common misconceptions to help empower you to make accessibility a central part of your email strategy and design process.
Accessibility will make our emails boring
We get it — rules can feel restrictive, and it can seem challenging to follow rules and still be creative. The reality is that accessibility standards provide guardrails for helping make emails consumable by more people, and that might mean producing design systems and email layouts that feel more expected.
This is not a bad thing. When it comes to digital experiences like email, following a logical, consistent format can make your campaigns more intuitive to consume, minimizing the risk of user friction that could affect engagement.
There’s so much creativity left to explore after you have an accessibility framework in place. Working within a structure can BAB Directory encourage your teams to be even more intentional and strategic about the campaigns they produce.
Accessibility is difficult and time-consuming to implement
A complete email accessibility overhaul can feel overwhelming, but it doesn’t have to be disruptive. If you have the resources, your accessibility efforts can run in parallel with your BAU processes. For nimbler Accessible Email teams, implementing accessibility standards into your strategy and design can be done gradually.
Keeping an accessibility mindset as new email campaigns are created is an organic way to evolve your emails and strategy into something more compliant and inclusive, and using that framework to update existing campaigns can help make the process more manageable.