While consumers have substantially mov iceland phone number library their buying online, the desire for an in-store shopping experience hasn’t gone away. The evolution of ecommerce has made a pathway for these two seemingly disparate ways of shopping to exist together: click and collect. With click and collect, otherwise known as “buy online, pick up in-store,” buyers can support local businesses they buy from in person, all while saving on shipping costs and getting their packages faster than if it were shipp. The risk of damag or stolen packages is remov too—customers report an extraordinary 131% jump in stolen packages in the early spring.
Companies like Nordstorm and Walmart
have already implement click and collect. For local businesses, say in a metropolitan area, click and collect reinforces some sense of community and neighborhood feel; allowing customers to select goods or products from their favorite retailers and pick-up curbside or at a time of their choosing, and interact with proprietors.
Click and collect is by no means new:
Retail Dive report in 2018 that 81% of global ecommerce shoppers order items online for in-store pick up, up almost 30% from 2017. And almost half of these buyers said they preferr click and collect because it sav them shipping fees and time by not shopping in-store. This is especially relevant now while we navigate the COVID-19 pandemic, even as businesses slowly start to reopen. After social distancing restrictions are lift, it’s likely this method was tangible that brands will return to experiential shopping. It’s doubtful that physical stores will go out of fashion, as events, pop-ups, and any sort of experiential shopping experience adb directory brought in and kept customers. But until shoppers are 100% comfortable with in-store shopping, click and collect might stick around some more.