What will be the leading trend in online marketing in 2018 and why? I predict there will be some important trends. , last-click and conversion modeling will become less important. Certainly, the Sunday trading ban and the GDPR will have an impact on budgets and advertising campaigns. I forecast further, dynamic development of Messenger and chatbots. In addition, cooperation with influencers and activities on Instagram will mature – this will be strongly noticeable in strategies. Spending on digital will continue to grow in the same way as Polish e-commerce and in 2018 we will see many interesting projects again. Sergey Butko, CallPage Marketing Director Which training or conference in 2017 was the best for you and why? The best conference for me was the CallPage Marketing Marathon in Warsaw, because we were the organizer of this conference and we had the opportunity to choose the format and speakers.
Thanks to this we were able to find such experts
Whom I listened to with curiosity as a marketing director in a young and dynamic company. Which advertising campaign impressed you the most and why? Currently, I see a lot of interesting ads from Instagram Stores. Some companies are very creative about it. What disappointed you the most in 2017 and why? This year we started our business Hong Kong Phone Numbers List in the USA and what disappointed me the most was how much AdWords and Facebook cost there. The stakes are really sky high and we had to adapt to that and adjust our strategy. What was the biggest novelty for you in 2017 and why? Just as the US paid advertising market was a disappointment for me, the Brazilian market turned out to be the greatest joy.
Thanks to this market I understood
Marketing can be done in completely foreign markets, if you approach them well. In addition to cultural differences, marketing in each of the markets differs in mathematics: conversion rates, average revenue per customer or advertising rates are different. What will be the leading trend in online marketing in 2018 and why? For 2018, I see two trends that are developing very strongly. The first is the transition from building a brand around a company to Bab Directory building a brand around the people behind the company. This has always been the case on a global level (e. Elon Musk, Steve Jobs), but it is also slowly coming to small companies. And it is quite logical, because people want to observe other people, and they are not interested in what is happening in any company.