Assigning traffic sources to appropriate channels Dedicated channel grouping should start with an overview of the Source/Medium report, which is available in the Acquisition tab in Google Analytics. Thanks to the analysis of traffic sources, it is possible to assess from which sources we obtain the largest traffic and what medium is responsible for it, e.g. organic, cpc, mail, referral . This allows you to plan what groups we will create. Each project requires a different approach to channel grouping strategy. The basic channels to which we will assign traffic sources should include a division into basic channels such as: • Google Organic Non Brand – organic traffic from the Google search engine, excluding brand traffic • Google Organic Brand – organic Google brand traffic • Google Ads Non Brand – users coming to the website from.
Google Ads ad excluding a brand campaign
Google Ads Brand – customers from a brand campaign • Direct – direct entries • Facebook – traffic from Facebook • Instagram– customers who come from Instagram • Newsletter – users coming from a mailing campaign • Display – traffic obtained from graphic campaigns other than Google GDN • Referral – referrals that lead from other Bosnia and Herzegovina Business Email List websites • Other paid sources – customers obtained from paid campaigns other than Google Ads, Facebook Ads, but if the share of this channel is large compared to others, it is worth separating it as a separate channel,Retargeters. After dividing the traffic into basic channels, we can attempt even more precise fragmentation. For example, we can divide the Google Ads channel in terms of the type of ads that we use in our campaigns.
Google Ads Search Google Ads GDN
Google Ads PLA • Google Ads GDN Remarketing. The same procedure can be used in social media channels. Facebook Post Facebook Contest Facebook Ads Facebook Group Instagram Post Instagram Story By dividing our channels into smaller elements. We can more accurately analyze the results in reports, for example, in terms of Bab Directory multi-channel funnels. Which show us the contribution of individual channels in the path leading to conversion. When we choose how to prepare custom channel groups based on one of the recommended possibilities. We need to define a rule that will tell the analytics system where to rewrite the traffic source.