The importance of an e-commerce manager in the development strategy of your e-business The success of your online store consists of many factors: assortment compared to the competition, product quality, pricing policy, brand reputation, customer service, logistics and common sense in resource management. However, if all of the above works perfectly and your business is not growing at a satisfactory pace, it is a sign that you need a strong partner in the form of an e-commerce manager who will take care of: Planning – digital strategy Undoubtedly, the starting point when making business decisions and allocating budgets.
Creating a strategy that includes
Analysis of the initial situation, the competitive environment, defining target groups, creating a USP and appropriate communication following it is the role of an e-commerce manager. A man for special tasks will help you define who your customer actually is, how he makes decisions, where he most often looks for products and what kind of message Haiti Business Email List will appeal to him. This is crucial in planning communication. Adjusting the mediamix It is from the digital strategy, defining the persona and defining the customer journey that the conversion funnel and the selection of media adapted to it will result. Of course, it cannot be assumed that once a plan is defined, it will be optimal all the time.
The dynamics of the e-commerce market
The activity of competitors, the emergence of new channels of access require constant monitoring of the market, which even more emphasizes the role of the e-commerce manager. of any e-commerce is to increase revenue. A mature manager is Bab Directory aware of different types of goals and the need to define methods for measuring them. It is worth doing it in accordance with the smart principle ( Specific – measurable – measurable, Achievable – achievable, Realistic – realistic, Time scaled – limited by time frames.