I think that in the case of many industries, the combination of these three well-functioning elements will give a completely new quality. on the market who can take full advantage of these benefits. I also think that the changes to the GDPR [GDPR] will have a fairly wide impact next year. If W8 Data [UK] is to be believed, as much as 75% of the collected marketing data will be useless and it will be interesting to see how the industry will deal with it. Milena Majchrzak , CEO of Semstorm Which training or conference in 2017 was the best for you and why? The best event was the SEO Festival 2017. At conferences, my company usually appears as an exhibitor, hence the assessment will be mainly from this perspective.
The festival had a well-chosen target group
Interesting lectures on various topics. Which advertising campaign impressed you the most and why? The biggest impression on me, of course negative, was made by Tiger, who made a few mistakes. Still, it was a great impression. First of all, like Żytnia, he used tragic moments from Polish history in a very specific way. Secondly, because of the Spain Phone Numbers List incomprehensible communication, which is supposedly aimed at young recipients, but paradoxically referred to topics important to the older target group. Besides, unfortunately, I don’t remember any positive example, I remember the Allegro campaign for last year’s holidays much better than this year’s advertising creations. What disappointed you the most in 2017 and why? What disappointed me the most was the introduction of the new AdWords panel too quickly.
As much as I like the panel itself at this point
It was catastrophically underdeveloped at the beginning, e. we couldn’t start with stopped campaigns that “disappeared”, and we didn’t see historical statistics for a good few days, there were problems with changing dates. What was the biggest novelty for you in 2017 and why? The biggest novelty was definitely the new AdWords panel. This is Bab Directory a huge leap from the old. Crude panel to a modern tool, probably designed mainly with mobile-first in mind. And although I can’t imagine setting up an AdWords campaign on a smartphone yet, after improving the shortcomings of childhood. Working with the system is simply more comfortable for me.