No one will donate to a charity without trusting that their money will be put to good use. A strong brand and transparency are the foundation of a solid nonprofit. NGOs that share monthly or annual reports, use content to show how they are making an impact, and stay on top of things with great emails and a strong social media presence win over those who almost never share anything about their cause.
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In this article, we will go into:
- What is a digital asset management system and how does it help you scale your content while staying on brand.
- What to consider when selecting a Digital Asset Management solution that’s right for your needs.
- How to get started implementing a DAM.
What is a Digital Asset Management System and what are the benefits?
A DAM helps you store, buy phone number list organize, and share all your digital assets from a single source of truth.
Digital assets are for example : logo, marc gyongyosi ceo & founder social media posts, PowerPoint presentations, icons , flyers, etc.
Storing/organizing digital assets – you most likely do this on your laptops, SharePoint, Google Drive, DropBox, etc. This means there is no single source of truth, no one knows exactly where all the files are stored, what the latest version is, lithuania phone number if an asset is 100% on brand, who created it, etc.
With a Digital Asset Management Platform , you can store all your digital assets on one platform, in the cloud, add permissions to users, see who created an asset, and easily control if an asset is on-brand.
Sharing digital assets – You most likely do this by sharing a DropBox link, sending files via WeTransfer or email, etc.
With a digital asset management system, you can share a link to a file and make changes in real time.
How a Digital Asset Management System Helps You Scale Your Content While Staying True to Brand
For this particular benefit, we will take Lytho’s Digital Asset Management Software considering its creation and publishing function.
In addition to storing, organizing, and sharing, Lytho’s authoring and publishing feature helps you create templates, share them with any user, and help any user create branded content at scale. Within the template, you decide which elements users can move, edit, add new elements, and which elements should remain fixed.
This means that any user:
- It can create beautiful branded content without the need for expensive design tools or knowledge.
- You can create new content within a minute.
- It can help scale your on-brand content creation and put your nonprofit on the map!
Nonprofits often work with volunteers who don’t necessarily have design know-how or expensive design tools installed on their laptops. But as you can see, this is a problem of the past with Lytho’s authoring and publishing feature. This is why you’ll want to hire nonprofit asset management services to maintain a consistent budget.