Nowadays, a digital marketing strategy that aims to create content capable of capturing. The attention of the target audience is a difficult mission. Fortunately, videos are still the most popular and effective format for disseminating content. But do you know what a webinar is and the benefits that this dissemination channel brings to your digital marketing strategy?
Webinar What is it?
A webinar is the abbreviated term for “ Web Based Seminar ” which refers to conducting a seminar, conference, workshop, course, etc. The format used is video and it is broadcast over the internet using software or programs for video conferencing. Some of these programs or platforms for video conferencing are: Zoom, Skype, Facetime, WhatsApp, Discord, Microsoft Teams, GoTo meetings, Google Meet, among many others.
The usefulness of a webinar is given by its capacity to provide access to content online to a large number of people . Generally, a webinar or web seminar focuses on a specific. Topic and is a widely used resource in fields where expertise must be demonstrated, such as training.
What is it used for in digital marketing?
In the field of digital marketing , webinars are used by companies to create engaging content on specific topics. The goal of a webinar is to provide value in knowledge to angola latest email list current customers and attract potential customers. This purpose has a very beneficial impact on the business. On the one hand, companies that use this resource offer quality training or content for free to users and, on the cell phone database other hand, it helps the company or person who carries out this digital marketing action to establish itself as an authority in the sector .
While there are many formats for creating content
A webinar is particularly useful because they require. A level of commitment from the people attending the event . This audience commits in advance to consuming the ecommerce has offered a whole new world content. The date and time scheduled for the session to be broadcast.
Unlike other content marketing techniques , such as reading. A blog article where users consume it passively, in a webinar there is an audience. That can interact with the content creator. In addition, as they are video conferences, several facilitators or speakers can participate. Digital platforms are easy to use and have functionalities to create attractive and interesting sessions for the people who attend.