Email List Management Best Practices

A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions you’ll want to master in Email List Management order to grow a loyal list of subscribers. From managing bounced emails to adding double opt-in signup forms and creating re-engagement campaigns, the goal is to grow your subscriber base with engaged opt-ins, turning browsers into shoppers and prospects into customers.

Keeping your list engaged

ensures your email campaigns earn the results you’re looking for. If no one opens your emails, then certainly no one’s reading Email List Management them Email List Management  either. Plus, sending emails only to Belgium Phone Number List have them wind up in spam folders or go to nonexistent addresses will negatively impact your sender reputation as well as that of your IP, lowering your deliverability rate.

The inevitably of churn

Phone Number List

Email churn refers to the number of people who leave your list through unsubscribing, report you as spam, have undeliverable addresses (resulting in bounces), Email List Management or don’t open your emails at all. Either they are not Email List Management  engaging with your emails, or they have disengaged from your brand altogether. While some churn seems inevitable, using email list hygiene best practices will help rejuvenate your list and slow the churn to a manageable rate.

Practice good list hygiene

This welcome email also gives your the perfect opportunity to let your subscribers know how often you’ll be messaging them and with what content. So, be clear about how your subscribers can contact you, adjust their preferences, or unsubscribe.

By allowing subscribers to easily choose the frequency at which they receive your mail, you’ll take the guesswork out of segmenting, and keep subscribers BAB Directory engaged and happy to hear from you. Giving subscribers the option to unsubscribe from emails they don’t want, while staying connected to the content they do, is a great way to show your contacts how much you value your relationship with them.

Only send re-engagement emails to those list members who haven’t opened or clicked for 6 months to a year. Send them a targeted email, perhaps with the updated benefits of subscribing.

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