Examples of companies with successful diversification strategies

The ride-hailing giant has implemented a horizontal diversification strategy by launching the Uber Eats platform. Although it addresses a different examples-of-companies need, the company uses the same technological and operational resources to provide both services.

Samsung

Founded as a product import and export europe cell phone number list company, Samsung is now a successful case of conglomerate diversification strategies. Its various business lines include consumer electronics, biotechnology, construction, finance and mobile telephony, among others.

Moz

Moz started as a blog and online community using ppc ads and retargeting to reach customers where SEO specialists shared their research and insights. After transforming into a consulting firm, Moz branched out vertically and is now one of the most widely used SEO tools in digital marketing.

The truth is that they understand how the platform examples-of-companies works and use it to make it easier for people to find their content quickly.

In fact, they know the right keywords to use in their video descriptions and titles that make it easy for someone searching for information on a particular topic to find them in an instant.

The good news? You can use these same techniques too. And that’s exactly what we’ll teach you in this guide.

Of course, you can continue posting videos on your channel and hope for the best, but learning how to do YouTube Marketing is a surefire way to improve your results and reach more viewers.

Here’s what you need to know to do the best keyword research for YouTube and understanding how doing it the right way can help you get more views on your channel.

Keep reading!

First of all, what is the difference between SEO and YouTube SEO? examples-of-companies

You’re probably thinking that what we’ve fax lead just described sounds a lot like search engine optimization ( SEO ).

And you are absolutely right. The concepts of YouTube SEO and traditional SEO are closely related. But you need to step back and think of YouTube as something separate from Google or Bing.

It’s technically a search engine , but only for videos rather than regular content.

And that means there is a separate set of best practices that video creators should learn, adopt, and implement to get the best possible results.

By doing this, it will be easier for you to appear in search results on YouTube, which will lead to a more consistent flow of traffic and more video views.

It makes sense, right? But that’s not all.

It’s also important to recognize that Google places emphasis on YouTube content in search engine results. Not far off, considering that the search engine giant owns the leading video content platform.

By making sure your videos are optimized with appropriate keywords, titles, and descriptions, you can also help them rank better in search engines outside of YouTube.

What is a YouTube keyword? examples-of-companies

A YouTube keyword is essentially the same as any other keyword that in a single word or phrase explains what a particular video will be about .

What’s even more important is that it closely matches what viewers type into the search box when they need content on a specific topic.

That’s why it’s so important to do your research ahead of time and create content around a specific keyword.

Once you know what your target market and audience wants to see, you can create your videos with their needs in mind.

As a result this leads to:

• a greater number of views;
• more “likes”;
• more subscribers;
• a better response to your channel overall.

In fact, we dare say that keyword research for YouTube is so important that it is actually the cornerstone of your success in creating a successful YouTube channel.

How does YouTube keyword research help you get more views? examples-of-companies

So how does keyword planning help improve your channel traffic?

Researching what people are searching for in relation to the topic you are creating a video about is essential to ensure that viewers can find it.

After all, with over 500 hours of new content being uploaded to YouTube every minute, there’s no possible way to watch it all at once. That means your audience needs to be picky about what they consume on the platform.

When you take the time to match your videos to their needs through keyword research, you’re making it easier for users to find them and ensuring your content is displayed sooner.

More importantly, it also ensures that you are providing them with the best information or entertainment they are looking for.

When they can easily see what your videos are about through a clearly labeled title or accurate description, they don’t have to waste time trying to figure out what you’re offering.

In the end, this can help you get more views and build a proper audience that really cares about the information you are sharing.

YouTube Keyword Research: How to Find the Best Keywords for Your Channel examples-of-companies

Now that you know why YouTube keyword research is important, let’s break down the process.

Here are some of the key steps you’ll need to take to ensure you’re getting the right keywords for your topic and audience.

1. Choose a topic examples-of-companies

The first step in finding the right keywords for your YouTube video content is to select a topic. While it may seem counterintuitive to do this before the research part, the general idea is to build a starting point.

Keep your topic fairly broad and make sure it’s something your audience wants to learn about while also giving you an idea for creating a video accurately.