Recruiting influencers can help increase the legitimacy of your cause among the public by spreading your name through a trusted source and can be a great way to gain new audiences, potential donors, and volunteers. Working with influencers who have press experience and a highly engaged audience can also increase the chances of your cause getting press coverage and increasing engagement.
When you’re looking to work with influencers, keep in mind that there are three main types of influencers: top tier, mid-level power , and microphone .
High-level influencers
Typically public figures with extremely high reach, ranging from 750 to 1 million+ fans across platforms . They are notable, well-known, industry email list and have built their highly engaged audiences over the years. Influencers in this category typically don’t work for free and have experience working with larger brands.
Power Middle Influencer
They usually have a moderate reach between 50 and 250 followers on social media. They are more likely to have acceptable cost agreements or perhaps none as they are still building their audience and brand.
Micro-influencers (also known as long-tail influencers)
These influencers have a relatively low reach, marc herskowitz president and ceo less than 10 on social media. However, they have highly engaged audiences and their accessibility and trustworthiness resonate with consumers.
How to find the right influencers
Remember what I said earlier about how you may already have potential influencers in the form of brand advocates who are championing your cause? Look through Facebook, Twitter, Instagram , lithuania phone number and even YouTube fans and followers for detailed analytics. Take note of the accounts that have commented on your status updates, shared your fundraising campaigns, and registered to attend your events more often as these people could be potential influencers.
Outside of your social media accounts , you should also look through Instagram and Twitter hashtags related to your cause. If you find a potential influencer, you should follow them and use the Suggestions feature to find accounts with similar content. Detailed, Google Searches can also help you find potential influencers.
Airport Transfer to Sharm email subscriber database would also be a good place to start because people who have signed up for your newsletter are already invested in your cause and would be more likely to share content for you.