Plus, if it’s an influencer that most people hate, you’ll only win for retweets. Another lesson from the event was the edge of wit on social media. have won him new viewers, and it’s good practice not to take things too seriously on social media. 13 Planters: The Death of Mr. Peanut – RIPPeanut When: 2020 Event Outline: Perhaps one of the most bizarre social media campaigns: Planters snack food company’s beloved mascot passed away in early January. His death was announced on Twitter and later explained in a video ad for . Apparently, Mr. Peanut sacrificed his life to save his business partners Matt Walsh and Wesley Snipes.
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Tweets with the hashtag RIPPeanut. Brands and regular social media users took part in the campaign, and it was even mentioned on SNL. The campaign was inspired by reactions to celebrity deaths on social media. It aims to recreate the same level of involvement caused by Tony Stark’s death in “Avengers: Endgame.” and degrees. Later, Mr. Peanut was reborn as Nut Baby, who now happily tweets from Little Peanut’s account. The numbers: The Estonia Mobile Number List tweet announcing Mr Peanut’s death gathered nearly 50,000 retweets. The hashtag has been used over a million times on . Why does it work? The premise of the campaign is so crazy that it instantly became a meme. Many comedians and hilarious Twitter personalities “are joking about Mr. Peanut’s departure”.
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Humor can make something go viral — and it works. 14 Airbnb: Go Near When: 2020 Campaign Outline: In yet another pandemic-driven campaign, Airbnb launched the Go Near campaign, which aims to boost local tourism and help the economy recover from the lockdown. The travel industry has been hit particularly hard by the pandemic, and Bab Directory the short-term rental company launched the campaign on social media using the hashtag GoNear to remind people that there are plenty of interesting destinations close to where they live. The numbers: The campaign helped the travel industry rebound from a 90% drop in bookings, with spending up 22% year-over-year. Why does it work? Aware not only of its own livelihood, but of those who depend on it as a source of income, Airbnb quickly responded to the pandemic.