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In this article
- Identify your nonprofit’s social media marketing strategy
- Awareness campaign
- Campaign of interest
- Decision making campaign
- Action campaign
- Finding the right influencers to work with
- High-level influencers
- Power Middle Influencer
- Micro-influencers (also known as long-tail influencers)
- How to find the right influencers
- FAQ
- Author Bio:
Identify your nonprofit’s social media marketing strategy
Before you start setting up your campaigns and collaborating with influencers, make sure you have set up your nonprofit’s social media marketing strategy.
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The book covers specific use cases for nonprofits to become more effective in social media marketing. If you don’t have time to check out the book, check out this short video that can also help you create your social media marketing strategy effectively . Keep in mind that you may be working on some essential nonprofit tactics.
Being specific about your influencer strategy will help you find the right people to work with. Defining what your goal is will guide your influencer search, the type of content influencers will post, and social media themes.
Ultimately, influencer marketing is about building an emotional connection between a nonprofit organization and its target audience through experiences. Here are some of the content strategies you should consider to engage your audience:
Awareness campaign
Work with influencers to create/share inspirational content that shows audiences why your mission and programs are important to them (e.g. showcasing women returning to the workforce with your programs that help women in poorer countries build their own businesses).
Campaign of interest
Work with influencers to create/share educational content with their networks on how to use your program and develop skills.
Decision making campaign
Influencers share stories from your organization about the people you’ve helped and how they’ve benefited.
Action campaign
Influencers can share promotional content that lets their audience know where they can donate, sign up to volunteer, and/or attend the event.
Once you’ve decided what your goal will be, it’s time to identify the influencers your nonprofit should work with.