Identifying The Recipient And Their Nees

Good marketing or content strategies are create on the basis of a brief. Copywriters, graphic designers and photographers admit that a precisely describe customer persona in such materials allows you to create a better message. It makes it easier to “get into” the client’s situation and “get in his shoes”, and thanks to this, tailor-made text or graphics are create. And vice versa – if you have enough specific, small content on your website or in social meia, then it is probably not create for a specific persona. Especially today, the message cannot be directe to everyone.

You Will Immeiately Regain

If your marketing nees refreshing and you have no ideas for new content, after identifying the recipient and their nees, you will immeiately regain inspiration. An interesting exercise may be to follow, for example, on Instagram all the pages database that your ideal client follows. You will quickly pick up what she likes. Creating a persona on the example of the financial industry It may seem that creating a persona is only for certain industries. Meanwhile, it works everywhere – in retail, B2B marketing and even personal branding products.


Inspiration An Interesting Exercise

Creating a persona The financial advisory industry is a good example. Good advisors also use the client persona in their work. Thanks to this, when they deal with a new client, they do not start from scratch: they can refer to  a set of ready-made BAB Directory personas, such as: a young marrie couple on their way to earn money – they care about a house in the suburbs, starting a family and living comfort. Lonely retiree – such a person has probably been left alone and has to personally deal with their finances for the first time. Future retirees – a marrie couple, who will soon retire and dream of travelling, peace and safe investment.

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