What will be the leading trend in online marketing in 2018 and why? The leading trend will be VR / AR – the popularization of these technologies makes marketers more willing and effective to use them. Maciej Wojtowicz , Digital Marketing Consultant at Socjamania Which training or conference in 2017 was the best for you and why? Once again I had the opportunity to participate in the Marketing Festival conference, which takes place in the Czech Republic. The formula has changed (one day instead of two), the place has changed (this time the conference was in Prague), but the (overall) level of the conference is still high. This year, several well-known figures appeared on the scene, mainly from the world of SEO or analytics – e. Rand Fishkin and Avinash Kaushik.
It was these people who, in my opinion
Presented the most interesting presentations, although the others also “maintained” the level. by the fact that the audience is diverse when it comes to knowledge and expectations. Therefore, for me, a conference is successful when I can draw at least some interesting conclusions and ideas from it. In the case of the Marketing Festival, this is the Italy Phone Numbers List case every year. Which advertising campaign impressed you the most and why? I will not point to one campaign, but one brand – Ikea. For me, this is a great example of how you can operate at a low cost using real time marketing. This year, we had a lot of examples (e. in the context of “Game of Thrones”) of how to creatively use general trends (not related to the furnishing of apartments) to promote the Ikea brand.
What disappointed you the most in 2017 and why
Maybe not so much disappointed, but it showed very clearly in which direction marketing activities on Facebook are heading. Constantly falling organic reach makes it necessary to buy ads. Of course, Facebook has every right to do so, and no one said that you will always be able to work on Facebook “for free”. However, it is worth paying attention Bab Directory to, especially if someone would like to start their adventure with Facebook without a budget for paid campaigns. In this context, it is definitely worth thinking about groups that are very popular on Facebook, and the reach there is not so limited. What was the biggest novelty for you in 2017 and why? If I had to point out one thing, it would be opening up access to Google Data Studio for everyone.