a few years ago, a third of retailers Nielsen survey said guatemala phone number library they weren’t equipped to support click and collect, with about 36% admitting that they didn’t have online or mobile support as a reason. Today, that picture looks different: Grocery retailers in the U.S. like Misfits Market and the U.K.’s Chefs’ Warehouse and Leon’s quickly adapted to support their consumers via digital means during COVID-19.
Since 2018, the fashion retail chain Zara
Opted for click and collect at a pop-up store in east London. The concept store featured a spot where customers could pick up their purchases without needing help from employees because of an automated warehouse behind the store. Customers had a QR code scanned and activated in the warehouse, signaling to an employee to retrieve the purchases.
Home and general goods chain Target
introduced a service in 2018 where store employees brought customer purchases out to their car. It feels like a retro throwback to restaurants that definition of inbound marketing had drive-up and servers bringing out their food. Here, the customer orders their items in the adb directory Target app and can select “drive-up” at checkout. When the order is ready for pickup, the customer parks in a designated spot, and waits for an employee to load their items directly into the car.