For the conversation company, social media are a Social media means, not an end. Social media are an ideal partner. The advantages are well-known: speed, potentially a large reach, the human nature of the communication, no hierarchy, complete transparency, the creation of communities… It is the only channel where the feedback from the outside world is so transparent and direct. Social media force companies to communicate more honestly, quickly and clearly. This trend makes companies evolve towards a sincere customer focus. The checklist mentality with which social media is now viewed is not the way to maximise the conversation potential. Seeing Facebook pages and Twitter accounts as a magic trick leads to disappointment.
The reality is that, apart from Charlie Social media
Sheen, few people have a million Twitter followers from day one. For most companies and individuals, it certainly takes some effort. Moreover, a large reach on social media is only one of the important costa rica phone number library dimensions. Building strong relationships with customers is equally important. Social media has built a very large reach of users in recent years. As of July 2011, there are 1.2 billion social media users in the world. 96% of people know Facebook, 62% are users (half log in daily). 80% know Twitter, 16% use it. Moreover, more and more people use social media to connect with brands. More than half (600 million people) follow at least one brand on social media. In Europe, 51% of social media users are connected to a brand, in the US it is 57% and in India it even goes up to 70%. Media, fashion, food/retail and travel are the most popular sectors to follow. People expect information about products, offers or invitations to events. They want to collaborate to develop new products and ideas and want to be able to give feedback to the brand. We need to take full advantage of these opportunities.
Dimension 1. Build reach Social media
Social media allows you to put a magnifying glass on lack data everything your company Two dimensions does. Companies that have many Facebook and Twitter fans have the luxury of efficiently . Social media can use organic mentions on social networks directly and indirectly increase the reach of every action. The reach built up by your own social media channels is an ideal way to communicate directly with your fans and followers.