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- What is a Brand Book/Style Guide?
- The most beautiful non-profit brand books / style guides
- 1. Boy Scouts of America
- 2. Unicef USA Brand Guidelines
- 3. Charity: Water’s Brand Book
- 4. WWF Brand Book Example
- Create your own non-profit Brand Book/Style Guide
- FAQ
What is a Brand Book/Style Guide?
- A Brand Book inspires and helps keep people in your nonprofit aligned with your organization’s Purpose or core idea. A Brand Book helps communicate your charity’s story and purpose.
- While a Brand Style Guide helps people inside and outside your NGO use your brand assets the way they are intended to be used.
As you can see, fax lists a Brand Book helps tell the story of your organization and inspires employees. A style guide helps maintain visual consistency of the brand.
In short:
- Determine your brand identity and create your Brand Style Guide;
- Make your brand guidelines accessible to your partners and colleagues;
- Allow your colleagues to access all brand-owned images (photos, illustrations, videos);
- Provide templates for your social media posts, marc heyneker co-founder & ceo (fundraising) presentations;
- Become recognizable and build an authentic brand.
The most beautiful non-profit brand books / style guides
Looking for inspiration for your Nonprofit Branding Book ? There are many charities that have published their branding books online.
Here’s a selection of our favorite nonprofit brand books and style guides :
1. Boy Scouts of America
Boy Scouts of America has created a beautiful brand book/style guide to help stakeholders understand their brand guidelines so they can stay consistent with their brand. In the example, you can see how well they illustrate how their logo can and cannot be used. Imagine if they didn’t have these style guidelines. Thousands of people would use their brand assets differently over the years. Their brand would be a mess.
Check out Boy Scouts of America’s full online brand book/style guide here
2. Unicef USA Brand Guidelines
Unicef USA has been around for quite some time. Over the years, lithuania phone number the brand has evolved and they have mature brand guidelines. The Unicef Brand Book / Style Guide is a great place for inspiration when creating your own nonprofit Brand Book.
In the example Image , you see how they detail their brand colors. Blue isn’t just blue. It has a specific hex/RGB code. Being super specific is how you maintain brand consistency over the years.