The new ad layouts use smart cropping and text

That is why the importance of properly selected goals, strategy, valuable message and creation is growing. Three new responsive display ad layouts have been added to Google Ads accounts to make your ads more engaging. overlays. The new layouts are available when creating or editing a responsive display ad by checking “Use Asset Enhancements”. Animations in responsive display ads Another additional option in responsive display ads are animations. Automatically generated video ads bring your creatives to life. This is a great help for companies that do not have the ability to create their own video materials.

Animations can be used after adding

Least one logo and three landscape images (1.91:1) or four square images (1:1) and checking the “Use automatically generated video” option. Portfolio Bidding Strategy – Maximize Conversions and Maximize Conversion Value Portfolio bid strategies group multiple campaigns, ad groups, and keywords together and allow you to bid Cambodia Business Email List automatically to meet your chosen goal. Previously, Portfolio Bidding Strategy had the following strategies available: Target Impression Share, Maximize Clicks, Target ROAS, Target CPA. As of March 2020, Maximize Conversions and Maximize Conversion Value strategies are also available to optimize the performance of multiple campaigns.

Portfolio strategies – screen

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Changes in campaigns and advertising performance in Google Ads Annotations are now available in the performance graphs, which allow you to quickly track the impact of changes to your campaigns on the performance of your ads in Google Ads. Google Analytics panel This is a great help when analyzing the impact of modifications on campaign Bab Directory results. Hovering the cursor over the markers in the “Change history” chart allows you to view the details of. The changes that were made on a given day. If we notice changes in campaign results, we can easily see. Which changes contributed to this and how they translated into. The generated number of conversions, clicks and other key KPIs.

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