Who hasn’t lost something important? Who has not been able to cope with adversity? By the way, the video creates Disneyland as a place where old dreams can be realized and which gives joy. It’s a fantasy land where you forget about the worries of everyday life for a while. Finally – the story fits perfectly with the overall image of Disney . It evokes one of the oldest and most famous Disney characters, recalls the history of the brand (comics) and refers to fairy tales about animals. The Disneyland Paris advert is therefore a masterful example of how to use storytelling in marketing. Apple at Work. How to show the effectiveness of the product? Apple at Work. Underdogs Apple at Work.
Underdogs is a video presented
Apple in 2019. The video is an example of a slightly longer storytelling (three minutes long), and also a case where the brand instead of “telling” the recipient that their products are effective – shows it. “Apple at Work” is a story about a group of regular employees who receive an unexpected chance to present an idea for a new product to their boss. ! In Singapore Business Email List this seemingly impossible task, they are helped by Apple products: laptops, iPhones, iPads. And although we don’t get to know the result of the meeting with the boss in this video, the viewer can guess that they have achieved success. After all, the pizza box they designed actually exists… and it was patented by Apple.
The campaign perfectly builds
The brand image and shows the effectiveness of its products. Apple focused on short, dynamic, realistic scenes and emphasized that the characters are “ordinary people”. The story can easily reach customers, most of whom probably also often acted under time pressure and had difficulties in combining work with everyday duties. The whole working Bab Directory from home thing “Underdogs” got a sequel in 2020. The same employees face a new challenge. Deadline is close again, and this time the conditions are even tougher: there is a pandemic and everyone is working from home! “The whole working from home thing” received even more views than the first part (204,000 compared to 152 in February.