The Ultimate Guide to Nonprofit Email Marketing Benchmarks

One of the sectors of interest was the non-profit sector . Perfectly combines creativity and technology. See how you can get started with AI marketing and reach your goals faster than ever. Check out tips, strategies, AI tools, masterclasses, courses and communities. Unleash the true potential of your brand with the help of AI.

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Read on to learn everything you need to know about nonprofit email marketing benchmarks for 2019 and how you can use different metrics to improve your email campaigns.

Nonprofit Email Marketing Benchmark

• Open Rate: The open rate for nonprofits is 20.39%. This is the highest among all the sectors included in the study.
• Unsubscribe Rate: The unsubscribe rate for nonprofits is very low. The average for 2018 is only 0.17%.
• Click-to-open rate: The email click-to-open rate for nonprofits is relatively high. In 2018, the average was 12.99%.
• Bounce Rate: According to the data, country email list the average bounce rate for nonprofit emails is only 1.09%.
• Spam Rate: It seems that nonprofits do not have to worry about their emails being marked as spam. The spam rate for nonprofits in 2018 is 0%.

Analyze Email Marketing Metrics to Improve Performance

1. Email open rate

This represents the percentage of subscribers who opened your email campaign, compared to the total number of subscribers you sent the email to.

Here are the email elements you should optimize to increase your open rates.

• Thematic line

Leverage words that have been shown to increase email opens . These include words like important , marc harvey founder? break , volunteer , lithuania phone number and content .

In addition to using the right words, you should also test the length of your email subject lines . Experiment with both short and long subject lines to see which works best for your organization.

Related: How to Write Better Headlines [Guide]

• Preheader text

Create preheader text that is 40 to 50 characters long so that it can be previewed in full, even on mobile devices.

• Sender name and email address

Use an email that contains the name of a real person within your organization (e.g. [email protected]). This makes your email more personal and helps build trust.

• Send time and day

Test by sending your emails on different days to see which day has the highest open rate. According to Campaign Monitor data, the day with the highest email open rate for nonprofits, which is 22.90%, is Sunday. You might want to consider that.

• Contents

Segment your list so you can easily send relevant, highly personalized content.

Create better email subject lines with the help of AI

Let AI help you create better email subject lines and improve your open rates. Simply enter your email subject into the AI ​​tool and get ideas in seconds. Here’s what it looks like if we wanted to create an email about “The Importance of Email Benchmarks”

•  Adding Email Success to Your Business
• Achieving Optimal Email Performance with Benchmarks
• Essential Email Benchmarks to Achieve Your Goals
• Increase Email Success: Understand the Benchmarks
• Unlock the true potential of your email with benchmarks

Now I can rerun the AI ​​tool and have generated a couple more examples. Then, I can select my favorite, add my unique human touch, and refine the subject line before sending the email campaign.

Artificial intelligence helps spark creativity and help you come up with a catchy subject line that gets more email opens.

2. Click-to-open rate

Also called click-to-open, this is the percentage of email recipients who click on a link or Image within your email. It is a metric that is often measured to determine whether an email campaign has been successful or not.

To increase click-through rates, optimize your email design and copy so that it displays well on all devices. A one-column layout is ideal for this. You should also make sure that the images you include in your emails render quickly on both desktop and mobile devices.

When including calls to action, make sure they are visible and easy to click, even on mobile devices. According to the Newold stamp report , 29% of marketers incorporate CTAs into their email signatures. So if you use a plain text email template, add a professional HTML approval email and embed clickable banners with CTAs.

Finally, automate certain emails . For example, you can automate your welcome emails so that new subscribers receive a welcome email immediately after signing up. This increases awareness of your nonprofit.