Conversion paths that start online often end with an offline purchase, after the customer decides to view or try on the product in a stationary store before making a purchase. an interesting offline product, the customer often searches for the product online to compare offers or check product reviews. That is why it is so important to smoothly transition the message between the offer in the stationary store and online advertising. The answer to the question of how to effectively advertise the assortment available offline to local buyers online is Local Inventory Ads – i. advertisements for a local assortment of products. They allow you to present products and information about the store to customers who are close to the brick-and-mortar store and use the Google search engine.
Users immediately receive information
The product they are looking for is available in a nearby store. image sourceThis solution allows you to measure the impact of online advertising and unpaid local product listings on sales volume and the number of customers in a brick-and-mortar store. Currently, ads are not yet available in Poland. Currently, Local Inventory Ads is available Burma Business Email List to sellers who have physical stores in Australia, Austria, Brazil, Denmark, France, the Netherlands, Japan, Canada, Germany, Norway, the United States, Switzerland, Sweden and the United Kingdom. However, these ads will also appear in other countries. Local campaigns – Visits to a stationary store Another solution that focuses on combining online and offline activities are local campaigns.
Campaigns are optimized to reach
The right users at the right time and place in many Google services: search network, Google Display Network, Maps and YouTube. local campaigns in the Google Ads panel When you launch your campaign, you need to link your. Google My Business account or select an associated location, add text, ad inventory, and bid. The campaign is optimized in such a way that users find the promoted store on their own. What matters is the intent Bab Directory of the user. The campaign reaches people whose purchasing intention is the greatest. The distance of the user from the stationary store is also important. The aim of the campaign is to maximize visits to brick-and-mortar stores. And to promote its location in multiple Google services and networks at the same time. New layouts for responsive display ads As we all know, smart strategies are increasingly taking control of bidding.