Use influencer marketing People searching for businesses near them online want information first. Use your GMB profile to give them quick answers and increase the chances that they’ll visit your website, view your products. Call your store, and make a purchase.
google my business profile
2. Use keywords in your business description
GMB now allows businesses to submit a 750-character description. But only 250 characters will be visible before being cut off by the Knowledge Panel box . So think carefully about your bc data india business description. Put the most important information (keywords specific to your business and location) at the beginning of your description to ensure it gets seen.
gmb guidelines
Google reviews business descriptions to ensure they aren’t spammy or misleading. So be sure to follow these guidelines :
description gmb online visibility
Choose a specific business category
When choosing a business category for your GMB profile, you can keep it general. Such as “retailer,” or more specific, such as “car stereo store.”
Instinctively, most businesses prefer to give a general description. Thinking that this will show up in more searches, but it is better to present a category-specific description. The competition will be less and you will be more likely to show up in relevant searches.
google my business categories
When someone searches for “retailer” on Google. They might central african leads want to buy something, they might be looking for information about retail, etc. The term is so vague that it’s hard to know if that person is specifically interested in what you’re selling.
On the other hand, if someone searches for “car stereo store”, you know exactly what they want and you can offer it to them.
Choose a specific business category to ensure your store is found by the people you want to target—those with high purchase intent. For more tips on optimizing your GMB profile, check out this blog post from Moz.
Also read: eCommerce Conversion Rate: The Art of Transforming Visitors into Customers
When done effectively
influencer marketing increases your business’ credibility and helps you reach an audience whose interests are related to your business and convert those interests into sales. Businesses how to fix iphone video errors when loading, saving make an average of $6.50 in profit for every $1 invested in influencer marketing.
70% of teens trust influencers more than traditional celebrities, and 40% of millennials believe their favorite influencer “gets” them better than their friends.
The key to influencer marketing for retail isn’t necessarily to partner with celebrities. Micro-influencers are often the best and most cost-effective choice. They are most trusted in their respective communities and can be local bloggers, Instagram or YouTube influencers, or other well-known people in your industry.