Use organic mentions Micro-influencers typically have a niche and some local notoriety, which is why the audience they have cultivated is highly targeted.
online visibility influencer marketing
In this example, V de V , a Montreal-based vintage home decor retailer, partnered with Audrey Rivet. A Montreal-based blogger and influencer known for her vintage-inspired aesthetic and fashion. V de V partnered with Audrey because her audience aligns with their target customer.
Note: If you’re not sure what a micro-influencer is, read our in-depth article on influencer marketing to learn everything about micro-influencers and macro-influencers. How they differ, and what kind of influencers to choose for a partnership.
Use organic mentions Best practices in influencer marketing
Do your research
Customize your presentation
Leverage organic mentions on social media
1. Do your research
Besides social media monitoring. Tools like BuzzSumo bc data indonesia help you identify influencers whose audiences match your business’s target customers.
2. Customize your presentation
The influencer’s audience is an important part of the equation. When pitching a potential collaboration to influencers. You have two options: the general “ shotgun ” approach and the targeted “ sniper ” approach.
The “shotgun” approach
In this approach, you send a generic email to a long list of potential influencers. Spending little to no time personalizing your message.
The goal of this approach: More emails means reaching central african leads more influencers and getting discovered by more online customers. But the problem is that this approach can feel like spam.
The “sniper” approach
In this approach, you carefully “target” a small number of influencers who are a real fit for you and send them personalized emails.
Explain why you think a collaboration can work and tailor your company presentation to each selected influencer. Your email should be personalized and relevant.
The goal of this approach is to make a good first impression and build a working relationship (after all, you’re trying to partner with them by asking them to become ambassadors for your brand).
We recommend the “ sniper ” approach. When it comes to partnering with influencers, quality trumps quantity.
3.
If someone mentions your business in a post, share it on your social media accounts and highlight it. If you see a partnership opportunity, see if the person would be willing to partner with you on a sponsored ad campaign.
To find out who mentions or tags your store in their Instagram posts, simply select the third tab on your profile page.
influencer marketing on instagram
In this example, we use Saturdays NYC , a Lightspeed customer. They’re a New York City-based retailer that specializes in high-end, surf-inspired clothing (and also doubles as a coffee shop).
When you find a photo you like, contact the person causes of errors downloading files, data to iphone and solutions who posted it and ask for permission to reuse it. If you get the green light, you’re good to go!
online visibility instagram influencers
Here, Saturdays NYC has reposted an image originally posted by hip-hop artist ScHoolboy Q. With 2.5 million followers, his social media influence is quite significant.