We will definitely see an increase in investment in marketing

What was the biggest novelty for you in 2017 and why? I will not be original if I point out the increase in importance of chatbots. What will be the leading trend in online marketing in 2018 and why? There will be no single leading trend. , especially in those tools and methods that are based on data. Trendy and popular topics will be customer experience, data-driven marketing or VR, but none of them will dominate or be implemented on a massive scale in most companies conducting online marketing activities. In addition, we will see new views on the use of Amazon’s Alexa and Google Home in marketing, as voice interfaces are more natural than text ones.

Marek Tomaszewski  Managing Director

E-commerce Capitals Which training or conference in 2017 was the best for you and why? I have a distorted perception because I organize conferences myself. For me, the biggest portion of inspiration is, after all, the gigantic Dmexco in Cologne or the WebSummit in Lisbon. In terms of content, I have not pinned much hope on conferences for Netherlands Phone Numbers List a long time, where the level of knowledge must be adapted to the recipient, and usually the recipient is not very advanced profile. I have the impression that many conferences in Poland are becoming more and more like a cheap show with the same faces. I regret that this also applies to InfoShare, which until recently always attracted the most interesting speakers from abroad.

Which advertising campaign impressed

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The most and why? I admit that I have no contact with television, so I have little to do with mass advertising (only cinema and TouTube). Campaigns that catch on this year and made a very good impression on me are “What are you looking for this Christmas?” Allegro and “Showmax in Poland” which may be a weak service itself, but some Bab Directory people believed in Ewan McGregor in Polish production or perhaps the best “Polish Legends” Allegro. What disappointed you the most in 2017 and why? I was most disappointed by the change of the privacy policy on LinkedIn and Twitter, which resulted in cutting off many. Functionalities available in the so-called. third party tools.

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