What was the biggest novelty for you in 2017 and why? I will not be original if I point out the increase in importance of chatbots. What will be the leading trend in online marketing in 2018 and why? There will be no single leading trend. , especially in those tools and methods that are based on data. Trendy and popular topics will be customer experience, data-driven marketing or VR, but none of them will dominate or be implemented on a massive scale in most companies conducting online marketing activities. In addition, we will see new views on the use of Amazon’s Alexa and Google Home in marketing, as voice interfaces are more natural than text ones.
Marek Tomaszewski Managing Director
E-commerce Capitals Which training or conference in 2017 was the best for you and why? I have a distorted perception because I organize conferences myself. For me, the biggest portion of inspiration is, after all, the gigantic Dmexco in Cologne or the WebSummit in Lisbon. In terms of content, I have not pinned much hope on conferences for Netherlands Phone Numbers List a long time, where the level of knowledge must be adapted to the recipient, and usually the recipient is not very advanced profile. I have the impression that many conferences in Poland are becoming more and more like a cheap show with the same faces. I regret that this also applies to InfoShare, which until recently always attracted the most interesting speakers from abroad.
Which advertising campaign impressed