This is probably the biggest question on everyone’s mind: when will Google roll out MUM? At this point, they are still in the early stages of announcing the change.
Some reports even still have the current period somewhere in the middle of beta testing. This means it could be months or even years before MUM becomes something fully realized.
For SEO strategists, that means plenty of time to make adjustments and continue planning for the new future of search engine optimization, no matter what that looks like.
The most important thing you need to know about Google MUM
Google MUM won’t work without good content special database covering the categories people are searching for information about. That’s why, despite the big changes, it’s more important than ever to continue publishing high-quality content:
- write blog posts on your website;
- publish a podcast on a specific topic within your niche;
- Create YouTube videos with details on how your target market can solve a particular problem.
Because?
Because people will continue to search small business tips – optimize your tax strategy for this type of information in the future, Google MUM simply works faster and more efficiently to find the best content available to solve users’ questions.
And that’s the really amazing part of all this! If you continue to focus on quality over quantity, you’re not likely to see a significant change after MUM is finally implemented.
What’s even more exciting?
The way MUM breaks down barriers fax lead between languages and even continents, the expansion of target markets and audiences is broader than many of us could have imagined.
This means that a blog post you wrote could reach someone on the other side of the world who doesn’t even speak the same language as you. Which, if you think about it in a very basic sense, is a pretty amazing concept.
Bottom Line: Is Google MUM the Future of SEO?
While we can’t be sure what the future holds, we do know that the addition of MUM to Google Search is a game-changer.
As organic traffic becomes increasingly intertwined with the power of Artificial Intelligence, it will be more critical than ever to produce quality content that offers the answers people are looking for.
And if you are interested in learning more about the evolution of Marketing, read our article on Voice Commerce: How Voice Search Can Drive the Growth of Online Stores .