Sometimes it is worth planning a higher budget to gain even more. 4. Check how the effectiveness of actions will be measured Attribution models in Facebook and Google Analytics differ significantly, so “catching common points” of this puzzle in the form of specific, measurable parameters is not easy. However, there are ways and tools to reconcile these two models. A social media agency that specializes in handling e-commerce should know them and show you how the effectiveness of the campaign will be measured. to campaign strategy, e.g. Facebook Ads, and to know at what stage it acquires customers – potentially interested in purchasing, saving abandoned carts, or increasing its reach.
Forget working with an agency
That says it can’t track social media ROI True specialists are not afraid of evaluating their work, because they know that they will achieve results in line with the promises made. They will show it to you in numbers – proving the return on investment and the achievement of a number of other KPIs. There are tools that allow you to very precisely United Arab Emirates Business Email List estimate the impact of social media management on the results. During the initial conversation, you can ask for sample reports, a description of the data analysis tools used. Thanks to this, you will see whether they are understandable to you and clearly show whether. The budget for social media has been “blown” or skilfully invested.
Check out their social media
Experience It’s not just about the general experience of running social media campaigns. It is best if the social agency can boast results in working with companies in your industry or related ones. But especially in activities with a similar target group. This experience can increase the likelihood that they will reach your customers as well. During Bab Directory the interview, ask the agency if they have ever. Worked in your business niche – and what results they can boast of. Check and evaluate how they conducted communication and whether they matched it to the target group.