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Content is the king – these words are repeated in the world of marketing like a mantra. Not without reason. Content marketing activities have recently gained a lot in value. Good content is absolutely essential. They allow you to effectively communicate with your customers, build your brand image, and (and […]

Use the potential of the actions already taken and their results, do not start positioning from scratch if you don’t have to! g) Refreshing old blog articles Refreshing old posts placed on the site is an added value for users and for bots. Such actions can strengthen the strength of […]

What does technical SEO include? What activities should be included in the audit and then checked in the strategy? a) Improved page loading speed Page loading speed affects not only the position of the site in Google, but also positive user experience. How to make your website load faster? Start […]

Focus not only on generic phrases (one-word and two-word phrases), but also take into account the so-called keywords. “long tail” (several words “long tail keywords”). SEO for e-commerce The correct selection of keywords, supported by the analysis of the initial situation and competition is the initial stage, and at the […]

Thanks to this, you will receive information from which websites your potential customers get information about your organization. This is the starting point for starting image activities on these websites – contact portals that are high in search results for your brand phrases and suggest publishing content about your brand. […]

Write, create, organize your content always with the needs of your audience in mind. Refer to the touchpoints that connect the competences of your company and the expectations of potential customers. Accurately answer your customers’ questions. 4. Be honest and reliable. Translate difficult issues in a language understandable to Internet […]

You can stay ahead of the competition in several ways: by introducing an innovative product or service, conducting specific communication with the Internet user through advertising, high quality customer service or approach to logistics (very fast delivery compared to the competition). out from the competition , think about which of […]

How to make the company associate with professionalism? How to use SEO and Content Marketing activities to create the image of an expert? Let’s check. Expert brand image – a few basic rules to start with Creating the image of an expert, leader or innovator is not a one-time activity, […]

We also see the potential for these industries on Pinterest. There, as on Instagram, all sales are based on good quality photo content., it is also worth considering TikTok, a very large group of recipients aged 13-21 spends a lot of time on it. For stores that sell in the […]

The platform has significantly expanded its functions, thanks to which it engages recipients even more. Strong emphasis on AR filters, expansion of sales functions for e-commerce and looser content, which was very much desired by recipients during the pandemic, caused Instagram to grow. As for the main loser this year, […]