The launch of the Google Attribution tool in Poland, announced for the beginning of 2018, will change the rules of the game, enabling more accurate measurement and analysis of data across devices and marketing channels. Maciej Gałecki, CEO of Bluerank Which training or conference in 2017 was the best for you and why? Unfortunately, this year there were very few conferences and trainings in which I participated. Among several events, the IAB Forum definitely stood out in the first place. Why? Due to the cross-sectional nature of the topics presented and the fact that during two days it was possible to get inspired by Polish and foreign trends, projects and topics related to broadly understood e-advertising. Which advertising campaign impressed you the most and why? I don’t think there was such a campaign – there are many good projects, highlighting one would be tantamount to a certain devaluation of others, and I would like to avoid that.
What disappointed you the most in 2017 and why
I was disappointed by the slightly slower than expected adoption of solutions in the area of personalization and machine learning. In the first case, according to our experience, the barrier is data and data management processes in organizations, which somewhat hinder the possibility of integration and drawing conclusions that allow for proper France Mobile Number List personalization, not segmentation of marketing communication. and automate the work of e. SEM agencies – here you can still see a lot of scope and untapped potential. What was the biggest novelty for you in 2017 and why? The biggest novelty for me personally was the extensiveness of the GDPR, i. the regulation on the protection of personal data, which really affects entities managing consumer or marketing data to a large extent.
I predict that in the coming months
The topic will gain even more importance and will still be a novelty for many organizations. What will be the leading trend in online marketing in 2018 and why? It is difficult for me to point to one specific trend. Robert Stolarczyk , CEO of PromoTraffic Bab Directory Which training or conference in 2017 was the best for you and why? In 2017, we were exhibitors at 7 trade fairs and conferences abroad. Mainly in the USA (SXSW, IoT, NY SMX, TechCrunch Disrupt), Portugal (Web Summit. Great Britain (Going Global), Germany (CeBIT) and 2 times in Poland ( eCommerce Fair.