What disappointed you the most in 2017 and why? I was most disappointed with Aleol, the first “real” Polish marketplace. using the person of the “boss of all bosses”, who today no longer exists in the minds of B2B customers, and the Aleo platform itself is in permanent agony. What was the biggest novelty for you in 2017 and why? The biggest novelty for me was the Polish interface and information materials as well as support for the Amazon FBA service. This had a very positive impact on increasing the awareness of Polish producers, distributors and sellers operating in the eCommerce channel towards the unlimited potential resulting from the sale of products and services on international markets.
What will be the leading trend
In online marketing in 2018 and why? The leading trend will be even more conscious and effective use of the potential of big data in all online + offline communication and marketing channels. Piotr Dziedzicz , Head of Marketing at Hoteliga Which training or conference in 2017 was the best for you and why? The best event for me was the Marketing Marathon Conference. This is a subjective assessment, because CallPage was the Malaysia Phone Number List organizer, and at that moment I was a member of their team. At the conference, the presenters were able to reveal how they work “from behind the scenes”. In addition to a very good set of speakers with conference experience, there were also new people who were able to pass on interesting knowledge, and at the same time presented the successes of their companies, which we cannot find out from the first pages of industry portals.
Which advertising campaign impressed
You the most and why? I remember the advertising campaign of the Netflix series Narcos the most. Thoughtful actions, reaching not only the “standard target group” of. Netflix subscribers, accurate texts – it stayed in my memory for a long time. What disappointed you the most in 2017 and why? I don’t dwell on disappointments, I don’t have time Bab Directory for that. If I had to pay attention to something, it would be the overuse of. The term artificial intelligence/AI in marketing and presenting. Your solutions under this banner, where from the technical point of view. Such marketing solutions have nothing to do with AI.