What will be the leading trend in online marketing in 2018 and why? In my opinion, not so much completely new trends will emerge, but the existing ones will continue to be strengthened. Mobile, and with it voice and local search, will become more and more important, on the other hand, the fight of Internet users with advertisements (which, according to assurances, Google Chrome will help) and advertisers with Internet users will gain momentum. Apart from that, there is a classic trend – an increase in interest in video and inbound marketing.advertising messages, and good video materials (even with product placement) are not as intrusive as an advertising block or a layer on the page. Secondly, we are paying more and more attention to the consumption of content on mobile phones.
Marcin Wsół , Certified AdWords
Analytics Specialist, MarcinWsoll Which training or conference in 2017 was the best for you and why? I Love Marketing and Mail My Day are definitely worth mentioning among the most valuable conferences. It is difficult to clearly indicate which conference was the best, because both host many speakers with interesting topics that can be a Sweden Phone Numbers List source of inspiration for everyone to change the current approach to online marketing or improve their activities. What disappointed you the most in 2017 and why? Looking at my specialization, which is the Google AdWords system, I was most surprised by the changes that can increase daily spend in campaigns by up to 100%, which makes it very difficult to distribute daily budgets across accounts.
Another thing that disappointed
The announcement that mobile app ads were discontinued and replaced with a Universal App Campaign. It turns out that it is very limited when it comes to the choice of targeting methods. These changes are clearly intended to increase Bab Directory advertisers’ spending and less control over the ads themselves. What was the biggest novelty for you in 2017 and why? Admittedly, this is not new, but in the past year the ability to create TrueView Discovery ads. Which had not been available for several months, returned. This is a long-awaited change and I am happy that. I can use this type of advertising again in my clients’ campaigns.