It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t […]
Year: 2023
What Makes NYT’s “The Morning” Newsletter One of the Most Popular in the World
So, how has built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and […]
5 SMS Marketing Examples Your Audience Actually Wants to Receive
You can use SMS messages to hype event lineups, send ticket QR codes, provide attendees with session 5 SMS Marketing time updates, or even provide […]
Get Holiday Ready: Email Sending Best Practices
With the holiday season just around the corner and the prospect of sending. More emails to your subscribers than Get Holiday Ready usual. Not to […]
Campaign Monitor’s Year in Review
We navigated our way through new challenges and new marketing trends that continue to keep us on our toes. But with Campaign Monitor’s all this […]
Land in Your Subscriber’s Inbox
This is especially true if you haven’t been in regular email contact with your subscribers in the last 12 months. People who Land in Your […]
What A/B Testing Is & Why Smart Marketers Do It
There’s no doubt that marketers need a constructive method to help them determine which marketing assets, tactics and more will prove most useful. Using A/B […]
Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a […]
The Best Ways for Marketers to Reach U.S. Boomers in 2023
Many marketers have been turning to younger. More tech-friendly generations, like Gen Z and Millennials, when assessing data and consumer behavior. Yet, beyond the generational […]
Why You Need to A/B Test These 3 Key Elements
A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their best efforts with various Why You Need marketing strategies. Such […]
Accessible Email Design Is for Everyone
Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital […]
6 Essential Tips for Crafting Compelling Subject Lines
It’s true — marketers don’t think about email open rates as much as they used to. Yet to get your reader to the actual content […]