The question is what to do to collect as much data as possible? There are several ways to do this. The first one is the classic gratification with a discount on the purchase or free delivery in exchange for confirming the subscription. can be the “Gated Content” campaign, which gives you the opportunity to download, for example, an e-book or a guide. Another form of gaining new information about our customers is to create a progressive pop-up. The dedicated mechanism included in it will allow the display of data acquisition windows in key places on the website selected by us or will be conditioned by the user’s specific behavior in the store.
A example may be displaying
A form to users, the purpose of which is to leave an e-mail address at the time of the first visit. Then, at the next visit and after a certain period of time, 5. Lead Segmentation Lead segmentation is a very important aspect if we want to distribute Mauritius Email List content tailored to the needs of our potential and current customers. Marketing automation software provides a number of ready-made segmentations that take place in real time. We also have the ability to create automations that will segregate users based on the behaviors and conditions we specify.
More advanced platforms allow us
Using built-in CRMs, to also manually manage the database to group customers. The most important aspect is to determine what customer groups are important to us and what actions we will take in relation to a given segment. The more accurate the segmentation, the more likely we are to influence the purchasing decision of the leads. It is a Bab Directory good practice to assign tags to users who visit places on the website that we consider valuable. If the customer often looks at the tab with a specific category of products. There is a very high probability that he is interested in them. By assigning a segment to such behaviors, the chances of getting the right message or offer increase.