Most people, thinking of an online creator, point to a celebrity with huge reach and see him as a chance for success. right? It remains to be seen. Meanwhile, there are plenty of types, distinctions and divisions within the group under the common name of “influencers”. We can divide them due to the number of followers , communication channel , their motivations and many other aspects. We are interested in hard numbers, so we will focus on the first variable. content marketing banner Breakdown of influencers by the number of fans A clearly adopted framework that refers to the number of followers allows you to divide influencers into.
Micro-influencers – accounts from
In this range, we can also distinguish nano-influencers with a group of recipients from 1,000 to 10,000), macro-influencers – accounts from 100,000 to 1,000,000 followers, mega-influencers – accounts of over 1,000,000 followers. Why am I mentioning this particular division? First of all, because to a large extent it is the goal Netherland Business Email List of the campaign that should define who you decide to cooperate with. . Added to this is the varying degree of involvement and fan activity , which in turn translates into conversion rates . It is worth remembering that not every account with the same scope will bring you X zlotys of income, and quantity does not always mean quality.
On the other hand without an audience
There are no effects in social media. So where to look for the golden mean? You can read about it in the following paragraphs. 6 benefits of influencer marketing marketing influencer presenting products There are many reasons why you should rely on the power of influencers. In the following points, I will present you both the obvious issues and Bab Directory those that you may not have known about. The influencer precisely reaches the target group The content that appears on the blog, instagram stories or. YouTube videos is not an intrusive form of product or service promotion. Of course, provided that it is cooperation with a valuable influencer.