When to create subcategories? When customers search for a specific, distinct group of products within an already existing category. Example: if you have a category “furniture” that contains living room furniture and bathroom furniture, you can create them as two subcategories. Bathroom furniture includes bathroom cabinets, dressing tables and chests of drawers. And this is not the end, after all, there are lower, upper and under the washbasin bathroom cabinets… If your store does not have a category that contains exactly what customers are searching for through keywords, it’s time to create it. Each category must be closely related to the assortment it contains.
If there are many different types of products
In a category, it is a signal that you may need to prepare subcategories. hierarchical structure: i., they should be divided into 1st level subcategories, which in turn should be divided into 2nd level subcategories, and so on. It is a mistake to prepare a “flat” category structure, i. with one or two levels, when the assortment of your store South Georgia and South Sandwich Islands Email List is huge. This will make it much more difficult to navigate the store and find the products you want. On the other hand, you can’t create too deep a category structure, because Google search engine robots may have a problem with reaching deeper categories. And thus including them in the index of search pages.
It is necessary to implement mechanisms
Support internal linking, especially in the case of sites with a deep structure. Commonly used are: breadcrumbs, side menus and additional linking on category pages. Each category should be assigned unique keywords with satisfying potential. If the category does not have such a phrase, it is useless from the SEO point of view. However, it may Bab Directory have a functional role or serve another purpose that justifies leaving it. If this is not the case, it is best to remove such categories. Sometimes it makes sense to prepare more than one category structure – e. a category tree based on the type of assortment and another one broken down by brand.