Depending on what the goal of creating a CTA campaign

This is usually a visible button. Less often there is an underline or an icon that pictorially suggests the user to take the next step -> visit the website. is, it can be: Read more / download / read / read – in case we want the recipients to familiarize themselves with, for example, the rules of the competition. Buy now / go to the store / find for yourself / find / enter the store / salon / showroom – in the case of promotional campaigns or image campaigns of online stores. An example of a promotional banner in the fashion industry 3. View / check / search / go – general CTAs that fit most campaigns. An example of image creation on the occasion of Christmas The other elements of the creation are the background/photos and the message, the theme.

You have to remember that

The Internet we fight for attention. And the seconds decide whether we returned it or not. What should be the colors of advertising graphics? Contrasting. The stronger the contrast between the colors, the more visible it will be and will focus the user’s attention. On the web you can find color combinations that attract attention. On the Creatopy blog Liechtenstein Email List you will find over 40 of them ( 40 Eye-Catching Color Combinations In Display Ads (creatopy) It is important, however, that the graphics are not too colorful and not very aesthetic. Yes, a very colorful creation can attract the recipient’s eye, but we want to encourage users with advertising to interact – do not scare off with a lack of taste.

Example of color combinations that draw

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Attention from the Creatopy blogAn example of color combinations that draw attention from the Creatopy blog The power of the message of advertising graphics – how to focus the recipient’s attention? It is no news that numbers affect users. Big numbers, of course, in the context of discounts . We have known the principle of the “up to -80%” promotion Bab Directory for a long time, when single items are so significantly discounted, and other discounts are lower. Research at Cambridge University led by Wolfram Schulz shows that an unexpected bonus causes a greater release of dopamine in the brain than the expected greater reward.

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